浙江·黯涉总部园区｜非显性介入的品牌空间实践

©Dan-Lab

©milanesi | paiusco

黯涉总部园区位于杭州临平城市规划的重要节点，场地原为一片未被建造介入的城市绿地——生机、宁静、纯粹，是超级城市肌理中最后一处原始留白。

什么样的建筑形象，才能与周边住民的在地身份产生共鸣？什么样的空间策略，才能让新的开发延续绿意，触动人心？

设计师将人们的情感与真实需求置于策略核心，以“小而克制”的尺度策略嵌入场地，将这座时尚品牌总部塑造为一个开放而松弛的社区。在高强度开发的新城网格中，创造一组独特的结构与节奏，也留出人与人之间的联结。

Located in a prominent urban core of Linping, AnShe Headquarters Park occupies a site that was once a rare piece of urban “green jade”—vibrant, peaceful, and untouched—one of the last remaining natural pockets within the ever-intensifying urban grid.

What kind of architecture can truly resonate with the identity of the local community? How can spatial transformation ensure that a building, emerging from this “green jade,” continues to evoke an emotional connection with its people?

The design places emotional resonance and genuine human needs at the core of its strategy. Through a modest and restrained approach to scale, the fashion brand’s headquarters is shaped into an open and calming community interface. Within the rigid grid of high-intensity urban development, the project introduces a distinctive structural rhythm—while making room for everyday encounters and human connection.

实体模型©milanesi | paiusco

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©Dan-Lab

项目位于杭州临平核心区域，毗邻由Henning Larsen建筑事务所设计的临平大剧院与艺尚小镇等重要城市节点。

The project is located in the core area of Linping District, Hangzhou, close to key urban landmarks such as Linping Grand Theater designed by Henning Larsen Architects and Yishang Town.

项目区位 ©milanesi | paiusco

园区规划总用地面积约14,470平方米，由三栋主要建筑及附着式概念店组成，涵盖办公、展览及品牌自营商业等复合功能。

The total planned site area is approximately 14,470 square meters, comprising three main buildings and attached owner’s brand concept stores. The complex includes a hybrid functions: offices, exhibitions, and brand-owned retail spaces. 

总平面图 ©milanesi | paiusco

项目由milanesi | paiusco设计，未来将作为黯涉总部园区投入使用，为旗下 Chuu、NO ONE ELSE等品牌提供一体化的办公与运营空间。

Designed by “milanesi | paiusco design and research”, the project will serve as the headquarters campus of AnShe, housing the integrated office and operational spaces of its brands including Chuu and NO ONE ELSE.

功能规划©milanesi | paiusco

园区不仅服务于品牌内部，更致力于构建一个品牌成员、街区与城市环境共生的开放社区。目前项目已完成设计阶段，预计将于 2027 年建成。

It is designed not only to serve internal operations but also to establish an open community that connects the company members, the neighborhood, and the city interface. The design phase has been completed, and the project is expected to be completed by 2027.

它既是建筑的结构框架，也象征着社会、城市、行业运行中无所不在的秩序与联结。与之对照的，是网后的 “核心”（The Core），即个体的存在与思想。

设计试图回应一个关键的问题：

At the heart of the design is a clear metaphor:

“The Net”

This “net” is both the structural framework of the building and a symbol of the invisible order and connection among society, cities, and industries. In contrast stands “The Core”—the presence and thoughts of the individual.

The design responds to a key question:

Within the established structural order and connection of “The Net,” how can individual presence be recognized and seen?

©milanesi | paiusco

项目同样回应了城市生活中一个兼具情绪性与社会性的现实议题——被置于高效却无趣的摩登大楼之中的人们，开始期待一种能够触碰自然、自由呼吸的办公与居住体验。基于此，设计回归本真，尝试营造一处人、建筑与自然共生的温柔场域。

Beyond the metaphor, the project also responds to a contemporary condition that is both social and emotional. In an era when daily life is often confined to efficient yet impersonal towers, there is a growing desire, among the locals, for environments that offer proximity to nature and a sense of serenity. Reflecting this shift, the project embraces a raw and pure architectural language to cultivate a gentle space where people, architecture and nature coexist. 

©Dan-Lab

m | p 与擅长将自然语汇与场地精神融合的张唐景观携手合作。园林景观自由穿梭于建筑之间，以丰富而多样的植物系统，营造出生动的自然层次，为置身其中的人们提供情绪调节与身心修复的支持。

m|p collaborated with Z+T Studio, landscape master in blending natural elements with the spirit of the site. The landscape weaves freely between the buildings, with a rich and diverse planting system that brings vibrant layers of nature to the campus and offering healing and restoration to those within the space.

©Z+T studio

©Z+T studio

随着中国城市化进程加速，人们对建筑的愿景正悄然转变——从追求视觉形象和夸张体量转向更加关注建筑如何更贴近生活层面、回应城市环境、满足社区需求，从而促进人与城市空间的和谐共生。本项目以“非显性介入”的策略回应中国公众对宜人尺度与城市共融的关注：不以体量压迫环境，亦不刻意制造视觉冲击，而是以一种开放、平易的姿态嵌入街区。

As China’s urbanization process accelerates, people’s vision for architecture is shifting—from pursuing visual symbolism to focusing more on how buildings can better align with everyday life, respond to urban environment, meet community needs, and promote a harmonious coexistence between people and urban spaces. In response to the public’s growing attention to human-scale and urban integration, the project adopts a strategy of “non-dominant intervention”: instead of overwhelming its surroundings, it quietly embeds into the neighborhood with openness and restraint.

©Dan-Lab

地块原规划为高密度的高层写字楼，结合人文需求、市场环境与周边肌理，设计团队联合业主与规划部门进行多轮协商，最终将建筑高度控制在七层以内。这一转变不仅回应了设计团队对建筑新愿景的关注，也使项目在城市中呈现出更温和的存在方式。同时，园区通过品牌自营的咖啡厅、餐饮与文化空间融入街区日常，构筑一处服务企业内部、同时对邻里开放的共享型社区场所。

Originally designated for office towers, the site was re-imagined through close collaboration among the design team, client, and planning authorities. The resulting scheme caps building height at seven stories—reflecting a shift toward human-scaled environments and a more contextual approach to urban integration. Brand-operated cafés, restaurant, and cultural spaces anchor the site in daily life, fostering a shared community environment open to both brand members and neighbors.

高度分析©milanesi | paiusco

更为温和的体量策略之外，设计也在建造层面回应自然：摒弃装饰性的表象，回归材料本身的逻辑。

项目核心材料——清水混凝土曾因结构理性与建造效率而广受推崇，如今却常陷于“高级感”与“不可持续”的两种误读之间。

While the massing remains subtle, the project carries this restraint through to its construction, emphasizing material authenticity over decorative treatments.

Once praised for its structural logic and construction efficiency, fair faced concrete—the project’s primary material—has become trapped between two misreadings: as a symbol of refined “luxury”, and as an emblem of “unsustainability”.

©milanesi | paiusco

但这种简单的二元对立的观点是否准确？背后存在的问题是否被单纯化？本设计以建筑技术与材料创新为路径，为清水混凝土的价值潜力和适用性评估提供了新的思路：

项目以混凝土结构为切入点，将其作为空间组织与建筑表达的共同基础。通过对承重构件的精细调整，混凝土总用量减少约30%，整体结构更为轻盈高效。同时，设计打破传统柱网体系，释放出完整、通透的办公平面，提升空间的灵活性，为未来多样化的使用需求预留可能。

But is this dichotomy truly accurate, or is it an oversimplification? The design explores architectural technology and material innovation as a means to reframe the potential and applicability of fair faced concrete.

The project approaches design through its concrete structure, using it as a shared foundation for both spatial organization and architectural expression. By rationalizing the load-bearing elements, the total concrete volume was reduced by approximately 30%, resulting in a lighter and more efficient structural system. At the same time, the design departs from traditional column grids, enabling clear, flexible floor space that accommodate evolving programmatic needs.

©milanesi | paiusco

为降低环境影响，设计采用低熟料水泥，并用工业回收副产品替代其中约30%的水泥含量，在保持结构性能的同时有效降低碳排放。

To reduce environmental impact, the design uses low-clinker mixes, where 30% of cement is replaced with recycled industrial byproducts, combined with smart admixtures to maintain performance while cutting emissions.

预制模版施工示意©milanesi | paiusco

建造层面，项目采用更具现实性的混合建造策略。主体结构沿用中国建筑行业成熟的现浇混凝土体系，确保施工的可控性与精度；外立面则采用预制装配系统，以模块化方式降低现场浇筑与人工强度，提升整体建造效率。模块化与现浇体系的结合，不仅强化了施工控制，也使结构的真实质感得以最大限度地保留与呈现。

In terms of construction techniques, the project adopts a pragmatic hybrid strategy. The main structure employs China’s well-established cast-in-place concrete system, ensuring precision and stability. Meanwhile, the façade utilizes a prefabricated assembly system, minimizing on-site casting and labor demands through modular installation. This combination strengthens construction control while preserving the tactile honesty of the material.

设计不仅在技术上寻求突破，更回应了人们对自然与情感共鸣空间的渴望。通过结构优化、循环材料与混合建造技术的协同，项目打破结构与立面的边界，清水混凝土被赋予新的可能，让结构语言回归其原始的力量。

Technical innovation enables the design to meaningfully address human needs and emotional resonance. Through a synergy of structural optimization, recycled materials, and hybrid construction technologies, fair-faced concrete is given new possibilities, allowing the structural language to return to its raw strength.

建筑尚未完结，但品牌的情绪与价值，已在这片曾经的绿地上悄然生根。它传递的，不是某种装饰性的姿态，而是在高密度城市中保留的开放尺度与自然气息，以及可被感知的自然与真实。

The architecture is yet unfinished, but the brand’s emotions and values have already quietly taken root in this once-untouched land. What it conveys is not a decorative gesture, but an openness and natural ambiance preserved within a dense urban context, along with a tangible sense of authenticity.

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